Shirin Ghaffary, Vox »

The problem is, Musk’s plan doesn’t seem to be working as well as he’s saying. Twitter’s web traffic dropped by nearly 8 percent last month compared to the year before, and has been dropping for the past three months year over year, according to new estimates from data intelligence firm SimilarWeb. This directly contradicts Musk’s claims that usage is up. In terms of Twitter’s main line of income, advertising, outside data also conflicts with Musk’s claims that all is well. Multiple reports over the past few months have shown that top brands are continuing to leave the platform since Musk took over.

While Twitter, Inc no longer exists, I’m somewhat surprised Musk didn’t name his new shell company S3XY Corp. in an effort to gain yet more attention from his followers. But perhaps he is already board with that Trumpian scheme.

Elsewhere » Washington Post / MashableWashington Post / Bloomberg /