Category: Society (Page 1 of 18)

Kat Tenbarg, writing in NBC News »

On Sunday, Musk confirmed the platform has deprioritized posts including links, which was how journalists and other creators historically shared their work. But four journalists told NBC News that after millions of users migrated to Bluesky, an alternative that resembles a pared-back version of X, after the election, they are rebuilding their audiences there, too.

“My average post that isn’t a hot-button issue or isn’t trending might not perform as well on X as it does on Bluesky,” said Phil Lewis, a senior front page editor at HuffPost who has over 400,000 followers on X and close to 300,000 on Bluesky. “Judging by retweets, likes and comments, it’s a world of difference.”

Platform and audience editors at The Guardian and The Boston Globe have publicly noted higher traffic to their news websites from Bluesky than from competitors including Threads, Meta’s X alternative. Rose Wang, Bluesky’s chief operating officer, quoted the Guardian’s stats, writing: “We want Bluesky to be a great home for journalists, publishers, and creators. Unlike other platforms, we don’t de-promote your links. Post all the links you want — Bluesky is a lobby to the open web.”