Brain Rot »

(n.) Supposed deterioration of a person’s mental or intellectual state, especially viewed as a result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging. Also: something characterized as likely to lead to such deterioration.

After over 37,000 votes, worldwide public discussion, and analysis of language data, Oxford has named ‘brain rot’ as their Word of the Year for 2024.

Elsewhere » The Guardian / BBC / Euronews /