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A growing number of rural Americans, such as farmers and small business owners, are purchasing Japanese domestic market (JDM) small pickup trucks, also known as “Kei” trucks, because they suit their basic needs at a fraction of the price over larger trucks. For those who don’t know, Kei cars and trucks are ultra-compact vehicles that have been popular in Japan for years. Kei vehicles are typically right-hand-drive and are at least 25 years old due to US import laws (also known as the “Chicken Tax”) but it boils down to a simple factor: necessity.